The LEGO Company History

When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 the workshop was a woodworking facility that made furniture and toys. His business was not particularly successful and he had to struggle through the early 1930s. In 1934, he decided to focus on toys, and changed the name to LEGO. This is an abbreviation of “leg godt” which is the Danish word meaning “play well”.

The company grew into other Nordic countries in the 1960s. The company created smaller bricks that were suitable for small hands. It was named DUPLO (after the Latin word duplex which means twofold). This allowed children to build more detailed models.

In the 1970s, Lego began to incorporate new features that helped its products stand out from the competition. They added different faces to the miniature figures. This change made the figures more realistic and able to express various emotions and facial expressions. The Lego Group added wheels to their bricks which allowed them to build vehicles and other machines.

The company’s next step came when it introduced dedicated themes — systems within the systems that let customers to design their own world or scenario. This helped the company establish its brand as more recognizable and helped them attract younger audiences. The company also increased its production by opening factories in South Korea and Malaysia.

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